The best Chamber of Commerce and membership organization websites
grab the attention of visitors and increase community revenues.
Your site may be the first glimpse many people will have of your
community; so make the introduction informative and comforting.
Tourists want to have fun, new residents want to set up logistics
and convenience, and businesses want to make money. Show them all
how those things are possible! Be the information solution for
everyone who surfs into your virtual Chamber.
Read on to learn the common elements found on successful Community
websites. Keep in mind that all feature and content areas including
site navigation menus are fully customizable by you, the site owner.
Also, if you choose, members may have the ability to maintain
their own online profiles, saving you a great deal of administrative
time and money.
Visitor and Tourism Info
Folks vacationing or planning to vacation in your
area will go to your site to find out what to do during their visit.
Let them know what fun they’ll have! Give them hotel and motel
options. Will it be the Civil War era bed and breakfast or the
Holiday Inn? Explain what your area has to offer the single
adventurous type, the older
couple, or the family with four energetic children who need to
bounce off the walls for most of their waking hours. Recommend
nearby theme or water parks and historic landmarks; or captivate
them with a little local lore. After a few minutes on your site, visitors should be
running to pack their bags.
moving to your area want to know how the schools measure up, what
their job prospects are, where to find a suitable place to live and
worship, and what to do in their off time. Make them excited to
become part of your community! Focus on all that the community has
to offer the new resident. Give some background on their new home.
Describe who founded the area, when and why. Tell them how to keep
up-to-date on the local happenings. Local newspaper information
should be available as well as any other sources of pertinent
breaking news. Festivals and cultural offerings are always of
interest to newcomers. Describe the theme or content of any nearby
museums. Provide information on the libraries and parks. If your
community hosts a regular gala such as an annual flower festival,
hamburger-eating contest, or blue-ribbon-pie-baking extravaganza,
give the dates and highlights so the new resident will be sure to
Calendar of Events
What's going on! People look to the Chamber of Commerce for
information on area activities. Encourage community participation
and demonstrate you have an active Chamber by listing upcoming
events. Provide information, dates, and specifics regarding
attendance on banquets, economic development meetings, business
related presentations or fund-raisers. Advertise festivals and
shindigs so your website visitors will know you are on top of
happenings in the area. Sponsor fun "themed" luncheons – anything
from mystery theater to a horse care presentation – designed to
bring community and business owners together. The more thorough your
event calendar, the better impression you will make on website
visitors. Certainly, an active Chamber of Commerce will draw
enthusiastic new members.
Convince small business owners that they absolutely must join by
describing all the wonderful extras they’ll miss if they don’t. Do
not ask them what they can do for your Chamber (that will take care
of itself with their membership dues and participation), tell them
what your Chamber can do for them. Include them in an online
database of member businesses. They’ll love that visitors to your
site seeking information on area business will be able to find them.
It buys them credibility and helps drum up more business for them!
Offer them free advertising in the Chamber’s monthly newsletter.
Supply “members only” access to bids on government projects, special
pricing on bulk mail for their company, leadership-training programs
– online or real time, or discounts on products and services from
other Chamber members. Make these items accessible via your website. This is a huge selling point for
successful Chamber sites. The best Chamber of Commerce websites
today offer instant application and immediate access to “members
only” goodies – all right on the site! Don’t lose potential new
members by making them join the old-fashioned way via snail mail.
Progressive business owners want to work with a progressive Chamber.
About The Organization
Site visitors want to know if your goals are in sync with what they
seek in a community. Tell them when your Chamber of Commerce was
founded and why. A mission statement is a must! Let them know what
your Chamber does to make your area a great place to live, work, and
play. For example, “Our mission is to unite small businesses in the
community for the purpose of working together to create an economic
environment where business can prosper.” Or, “Our mission is to
develop a community which promotes economic growth via small
business teamwork, tourism, and pancake breakfasts.” Decide what
your Chamber goal truly is, then create a mission statement that
clearly spells it out and make sure everyone knows it.
Make it easy for people to contact the Chamber by providing the
address, phone number and email address. List board members by name
and department with their email addresses and phone numbers, as
well, so visitors can determine easily who to contact with their
A successful Chamber of Commerce website is information-rich and
modern; with all the functionality 21st century web surfers have
come to expect. Make your site an indispensable resource for
tourists and business owners alike; and watch your revenues explode.